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Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of a banner, image, and text ads.

Where do display ads appear?
Display ads are ads that are shown on the articles, videos, or websites that consumers browse. 
Why are display ads important?
Why is display advertising important? Unlike other, more traditional forms of advertising, display advertising is super targeted. ... Display advertising is important because this is where people are spending more and more of their time, which makes it an ideal channel to reach potential customers.